Marketing

Growth Hacker

New Cairo, Egypt   |   Full time
  1. Choosing in accordance with the other departments which metrics/KPIs (Key Performance Indicators) to focus on.
  2. Experience in setting up and optimising Google Adwords, Facebook, Twitter campaigns
  3. Bringing traditional and creative ideas how to grow those KPIs.
  4. A/B testing those ideas.
  5. Analysing the data and users’ feedback.
  6. Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.
  7. Driving traffic to your website, landing pages, social media, apps…
  8. Understanding conversion rate optimisation (CRO) principles and hacks.
  9. Working on a lean startup process.
  10. Working with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral - Revenue)
  11. Prioritising growth channels.
  12. Optimising channels in order to always improve the performance of ones business.
  13. Scaling and Automating the growth processes.
  14. Knowledgeable about referral marketing and being able to create viral growth.

Requirements:

  1. + 4-5 years
  2. Willing to learn
  3. Having a startup mindset. If you're not sure what a startup is (A startup is NOT a new tech company), you can check what is a startup here.
  4. A/B Testing and Data Analytics experience
  5. Editing and copywriting skills
  6. Knowledge about both inbound and outbound marketing
  7. Being performance and results-oriented
  8. Being curious and creative
  9. Being relentless in pursuit of growth
  10. Having experience with growth hackings tools such as Optimizely for A/B Testing, MailChimp for email marketing campaigns, HubSpot for CRM, sales and marketing purposes, Zapier to automate workflows...
  11. Working knowledge of MS Office; photo and video-editing software is an asset
  12. Familiarity with social media platforms (Twitter, Facebook etc.)
  13. Excellent oral and written communication skills
  14. Proficiency in English and Arabic
  15. A creative yet practical mind

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