New Cairo, Egypt | Full time
in accordance with the other departments which metrics/KPIs (Key Performance Indicators) to focus on.
Experience in setting up and optimising Google Adwords, Facebook, Twitter campaigns
Bringing traditional and creative ideas how to grow those KPIs.
A/B testing those ideas.
Analysing the data and users’ feedback.
Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.
Driving traffic to your website, landing pages, social media, apps…
Understanding conversion rate optimisation (CRO) principles and hacks.
Working on a lean startup process.
Working with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral - Revenue)
Prioritising growth channels.
Optimising channels in order to always improve the performance of ones business.
Scaling and Automating the growth processes.
Knowledgeable about referral marketing and being able to create viral growth.
+ 4-5 years
Willing to learn
Having a startup mindset. If you're not sure what a startup is (A startup is NOT a new tech company), you can check what is a startup here.
A/B Testing and Data Analytics experience
Editing and copywriting skills
Knowledge about both inbound and outbound marketing
Being performance and results-oriented
Being curious and creative
Being relentless in pursuit of growth
Having experience with growth hackings tools such as
for A/B Testing, MailChimp for email marketing campaigns, HubSpot for CRM, sales and marketing purposes,
to automate workflows...
Working knowledge of MS Office; photo and video-editing software is an asset
Familiarity with social media platforms (Twitter, Facebook etc.)
Excellent oral and written communication skills
Proficiency in English and Arabic
A creative yet practical mind
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