Marketing

Sr. Marketing Communication Specialist

New Cairo, Egypt   |   Full time

We invite you to join us build and promote a highly anticipated, best-in-class product that you will use yourself, while affecting millions of other consumers and touching their lives. This is a rare greenfield opportunity for innovative talents to create world-class solutions, bringing a product vision to life, from conception through launch and on to maturity.

This is a well-funded startup with sharp focus and relentless quest for great customer experience with a global perspective.

Responsibilities:

  • Identifying opportunities and introducing new products and markets with time-integrated plans for the product managers. 
  • Working on determining segments, needs and pains of the customers/users, identifying new revenue streams and preparing return-on- investment analyses.
  • Conducting marketing research for competition and market-share analysis 
  • Providing data about similar products’ market performance and activities to support internal and external communications and informative decision taking.
  • Participating in setting pricing strategies. 
  • Formulate, direct, or coordinate marketing activities or policies to promote products, working with advertising or promotion managers/agencies.  
  • Executing product monetization strategies. 
  • Executing marketing strategies including but not limited to advertising, marketing campaigns and PR.
  • Building different communication materials for the product marketing, planning and managing product related events and measuring key success metrics.  


Requirements:

  • Minimum 4-5 years
  • MS/BS in Marketing, Communications or similar field is preferred
  • Experience in market analysis
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns)
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Good taste, a sense of aesthetics and a love for great copy and witty communication
  • Up-to-date with the latest trends and best practices in BTL & ATL marketing and measurement
  • Excellent written and verbal communication skills (Arabic/English)
  • Background copywriting and Storytelling 


We Offer:

  • Best in market compensation packages, including health and social insurance and performance incentives.
  • A great agile and flat environment with an opportunity to be part of the team launching a greenfield product.
  • As we anticipate explosive growth, you will have a chance for rapid career growth.

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